Activate customer data to create joyful experiences
San Francisco, California
Iterable helps you send personalized emails, texts, and push notifications across the full customer journey. With the right setup, it becomes one of the most powerful tools in your stack.
About Iterable
About Iterable
Iterable brings your customer data and messaging channels into one place, so you can build smarter campaigns without relying on engineers. It’s great for setting up complex journeys, targeting users with precision, and using tools like Handlebars to personalize content at scale. Whether you’re sending emails, SMS, or push notifications, Iterable makes it easier to run coordinated, data-driven marketing.
Features we love
Here's what Scalero employees love about
Iterable
Madison Steiner
Director Client Solutions
Iterable is intuitive and user-friendly—it feels approachable yet can get super complex. I love the ability to leave notes in the journey builder; it helps us stay on track with strategy, testing ideas, and team collaboration across campaigns.
Diego Sánchez
Sr. Director Client Services
I love how Iterable makes it easy to build dynamic, reusable content. With snippets, I can drop consistent blocks into any email template without starting from scratch. Catalogs are a game-changer too—they allow me to build emails into multiple languages and expand our audience.
Aastha Vij
Sr. Client Solutions Manager
Iterable's segmentation and journey builder tools are really customizable. Makes personalization a breeze.
Ilse Borbolla
Sr. Client Solutions Specialist
What I value about Iterable is the flexibility and depth of its Journey Builder—offering a wide array of options to craft. The ability to organize within folders adds a layer of clarity and the interface is polished making it functional and aesthetically pleasing to work in.
Madison Steiner
Director Client Solutions
Iterable is intuitive and user-friendly—it feels approachable yet can get super complex. I love the ability to leave notes in the journey builder; it helps us stay on track with strategy, testing ideas, and team collaboration across campaigns.
Diego Sánchez
Sr. Director Client Services
I love how Iterable makes it easy to build dynamic, reusable content. With snippets, I can drop consistent blocks into any email template without starting from scratch. Catalogs are a game-changer too—they allow me to build emails into multiple languages and expand our audience.
Aastha Vij
Sr. Client Solutions Manager
Iterable's segmentation and journey builder tools are really customizable. Makes personalization a breeze.
Ilse Borbolla
Sr. Client Solutions Specialist
What I value about Iterable is the flexibility and depth of its Journey Builder—offering a wide array of options to craft. The ability to organize within folders adds a layer of clarity and the interface is polished making it functional and aesthetically pleasing to work in.
Seamless implementations
Webhooks
SMS
Migrations from any platform
Data engineering
Pipelines
Full-service support
Design
Copy
Dev
Seamless implementations
Webhooks
SMS
Migrations from any platform
Data engineering
Pipelines
Full-service support
Design
Copy
Dev
Seamless implementations
Webhooks
SMS
Migrations from any platform
Data engineering
Pipelines
Full-service support
Design
Copy
Dev
🚀 Get more value, faster
How Scalero can help you on Iterable
How Scalero can help you on Iterable
Scalero helps teams make the most of Iterable from day one. We handle everything from platform migrations to custom journey builds, working closely with your team to launch campaigns that are data-driven, well-designed, and personalized. Whether you need help with segmentation, Handlebars logic, or syncing clean data into Iterable, we’ll help you move faster and get real value from the platform.
Some of our clients who love using Iterable
FAQ
What is Iterable, and what does it do?
Iterable is a cross-channel marketing platform that helps businesses send targeted messages through email, SMS, push notifications, and more. It’s built to support personalized customer journeys using real-time data and event triggers.
Can Scalero migrate my data and campaigns into Iterable?
Yes. We handle end-to-end Iterable migrations from platforms like Salesforce Marketing Cloud, Klaviyo, and Braze. We’ll rebuild your segments, journeys, templates, and data flows so you can hit the ground running.
What kind of campaigns can I build with Iterable?
With Iterable, you can create welcome series, cart abandonment flows, re-engagement campaigns, product announcements, and more—across email, SMS, and push. You can also test versions and optimize with reporting built into the platform.
What makes Scalero different when it comes to Iterable?
We go beyond basic setup—we know the data layer, how to structure journeys, and how to use Handlebar logic to power advanced personalization. Our team has experience working with dozens of Iterable clients across ecommerce, education, and services.
Can Iterable integrate with my product or data platform?
Yes. Iterable integrates with platforms like Segment, Snowflake, Shopify, and more. We help set up and manage these data pipelines so you can trigger messages based on real-time actions and attributes.
How does Scalero help companies using Iterable?
Scalero helps you get the most out of Iterable—whether you’re just getting started or trying to scale. We handle implementation, template development, journey building, data integrations, and performance optimization.
Does Iterable support personalization and dynamic content?
Definitely. Iterable uses Handlebars (similar to Jinja or Liquid) for dynamic content and personalization. You can insert product recommendations, local store info, or user-specific content into emails and messages.
Is Iterable good for B2C and B2B brands?
Yes. Iterable is used by both B2C and B2B companies to run complex lifecycle campaigns. It’s especially strong for brands with high volumes of customer data and a need for segmentation and personalization.
How does Iterable handle deliverability?
Iterable gives you full control over IP warm-up, sending domains, and suppression management. Scalero can help monitor and manage your sender reputation so your emails land in inboxes—not spam folders.
Do I need an engineer to use Iterable effectively?
Not necessarily. Iterable is built for marketers, but having technical support helps unlock its full potential. With some knowledge of data structures and Handlebar logic, you can do a lot. Scalero bridges that gap—we help marketing teams use Iterable’s advanced features without needing to rely on internal engineering for every campaign.
What is Iterable, and what does it do?
Iterable is a cross-channel marketing platform that helps businesses send targeted messages through email, SMS, push notifications, and more. It’s built to support personalized customer journeys using real-time data and event triggers.
Can Scalero migrate my data and campaigns into Iterable?
Yes. We handle end-to-end Iterable migrations from platforms like Salesforce Marketing Cloud, Klaviyo, and Braze. We’ll rebuild your segments, journeys, templates, and data flows so you can hit the ground running.
What kind of campaigns can I build with Iterable?
With Iterable, you can create welcome series, cart abandonment flows, re-engagement campaigns, product announcements, and more—across email, SMS, and push. You can also test versions and optimize with reporting built into the platform.
What makes Scalero different when it comes to Iterable?
We go beyond basic setup—we know the data layer, how to structure journeys, and how to use Handlebar logic to power advanced personalization. Our team has experience working with dozens of Iterable clients across ecommerce, education, and services.
Can Iterable integrate with my product or data platform?
Yes. Iterable integrates with platforms like Segment, Snowflake, Shopify, and more. We help set up and manage these data pipelines so you can trigger messages based on real-time actions and attributes.
How does Scalero help companies using Iterable?
Scalero helps you get the most out of Iterable—whether you’re just getting started or trying to scale. We handle implementation, template development, journey building, data integrations, and performance optimization.
Does Iterable support personalization and dynamic content?
Definitely. Iterable uses Handlebars (similar to Jinja or Liquid) for dynamic content and personalization. You can insert product recommendations, local store info, or user-specific content into emails and messages.
Is Iterable good for B2C and B2B brands?
Yes. Iterable is used by both B2C and B2B companies to run complex lifecycle campaigns. It’s especially strong for brands with high volumes of customer data and a need for segmentation and personalization.
How does Iterable handle deliverability?
Iterable gives you full control over IP warm-up, sending domains, and suppression management. Scalero can help monitor and manage your sender reputation so your emails land in inboxes—not spam folders.
Do I need an engineer to use Iterable effectively?
Not necessarily. Iterable is built for marketers, but having technical support helps unlock its full potential. With some knowledge of data structures and Handlebar logic, you can do a lot. Scalero bridges that gap—we help marketing teams use Iterable’s advanced features without needing to rely on internal engineering for every campaign.
What is Iterable, and what does it do?
Iterable is a cross-channel marketing platform that helps businesses send targeted messages through email, SMS, push notifications, and more. It’s built to support personalized customer journeys using real-time data and event triggers.
Can Scalero migrate my data and campaigns into Iterable?
Yes. We handle end-to-end Iterable migrations from platforms like Salesforce Marketing Cloud, Klaviyo, and Braze. We’ll rebuild your segments, journeys, templates, and data flows so you can hit the ground running.
What kind of campaigns can I build with Iterable?
With Iterable, you can create welcome series, cart abandonment flows, re-engagement campaigns, product announcements, and more—across email, SMS, and push. You can also test versions and optimize with reporting built into the platform.
What makes Scalero different when it comes to Iterable?
We go beyond basic setup—we know the data layer, how to structure journeys, and how to use Handlebar logic to power advanced personalization. Our team has experience working with dozens of Iterable clients across ecommerce, education, and services.
Can Iterable integrate with my product or data platform?
Yes. Iterable integrates with platforms like Segment, Snowflake, Shopify, and more. We help set up and manage these data pipelines so you can trigger messages based on real-time actions and attributes.
How does Scalero help companies using Iterable?
Scalero helps you get the most out of Iterable—whether you’re just getting started or trying to scale. We handle implementation, template development, journey building, data integrations, and performance optimization.
Does Iterable support personalization and dynamic content?
Definitely. Iterable uses Handlebars (similar to Jinja or Liquid) for dynamic content and personalization. You can insert product recommendations, local store info, or user-specific content into emails and messages.
Is Iterable good for B2C and B2B brands?
Yes. Iterable is used by both B2C and B2B companies to run complex lifecycle campaigns. It’s especially strong for brands with high volumes of customer data and a need for segmentation and personalization.
How does Iterable handle deliverability?
Iterable gives you full control over IP warm-up, sending domains, and suppression management. Scalero can help monitor and manage your sender reputation so your emails land in inboxes—not spam folders.
Do I need an engineer to use Iterable effectively?
Not necessarily. Iterable is built for marketers, but having technical support helps unlock its full potential. With some knowledge of data structures and Handlebar logic, you can do a lot. Scalero bridges that gap—we help marketing teams use Iterable’s advanced features without needing to rely on internal engineering for every campaign.
More Iterable resources
Ready to optimize your customer lifecycle?
Join forces with Scalero and unlock new growth opportunities. Together, we’ll create better experiences for our shared clients.
Or send an email to hello@scalero.io to let us know what you need.
Ready to optimize your customer lifecycle?
Join forces with Scalero and unlock new growth opportunities. Together, we’ll create better experiences for our shared clients.
Or send an email to hello@scalero.io to let us know what you need.
Ready to optimize your customer lifecycle?
Join forces with Scalero and unlock new growth opportunities. Together, we’ll create better experiences for our shared clients.
Or send an email to hello@scalero.io to let us know what you need.